Search Engine Optimization
What is SEO?
Search Engine Optimization in 2018 is a technical, analytical and creative process to improve
the visibility of a website in search engines, with the aim of driving more potential
customers to it.
An Introduction
This is a beginner’s guide to effective white hat SEO. I deliberately steer clear of
techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far
as Google is concerned.
No one-page guide can explore this complex topic in full. What you’ll read here are answers
to questions I had when I was starting out in this field.
The ‘Rules.’
Google insists webmasters adhere to their ‘rules’ and aims to reward sites with high-quality
content and remarkable ‘white hat’ web marketing techniques with high rankings.
Conversely, it also needs to penalise websites that manage to rank in Google by breaking
these rules.
These rules are not ‘laws’, but ‘guidelines’, for ranking in Google; lay down by Google. You
should note, however, that some methods of ranking in Google are, in fact, illegal. Hacking,
for instance, is illegal in the UK and US.
You can choose to follow and abide by these rules, bend them or ignore them – all with
different levels of success (and levels of retribution, from Google’s web spam team).
White hats do it by the ‘rules’; black hats ignore the ‘rules’.
What you read in this article is perfectly within the laws and also within the guidelines and
will help you increase the traffic to your website through organic, or natural search engine
results pages (SERPs).
Definition
There are a lot of definitions of SEO (spelled Search engine optimisation in the UK, Australia
and New Zealand, or search engine optimization in the United States and Canada) but organic
SEO in 2018 is mostly about getting free traffic from Google, the most popular search engine
in the world.
Search Engine Optimization in 2018 is a technical, analytical and creative process to improve
the visibility of a website in search engines, with the aim of driving more potential
customers to it.
An Introduction
This is a beginner’s guide to effective white hat SEO. I deliberately steer clear of
techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far
as Google is concerned.
No one-page guide can explore this complex topic in full. What you’ll read here are answers
to questions I had when I was starting out in this field.
The ‘Rules.’
Google insists webmasters adhere to their ‘rules’ and aims to reward sites with high-quality
content and remarkable ‘white hat’ web marketing techniques with high rankings.
Conversely, it also needs to penalise websites that manage to rank in Google by breaking
these rules.
These rules are not ‘laws’, but ‘guidelines’, for ranking in Google; lay down by Google. You
should note, however, that some methods of ranking in Google are, in fact, illegal. Hacking,
for instance, is illegal in the UK and US.
You can choose to follow and abide by these rules, bend them or ignore them – all with
different levels of success (and levels of retribution, from Google’s web spam team).
White hats do it by the ‘rules’; black hats ignore the ‘rules’.
What you read in this article is perfectly within the laws and also within the guidelines and
will help you increase the traffic to your website through organic, or natural search engine
results pages (SERPs).
Definition
There are a lot of definitions of SEO (spelled Search engine optimisation in the UK, Australia
and New Zealand, or search engine optimization in the United States and Canada) but organic
SEO in 2018 is mostly about getting free traffic from Google, the most popular search engine
in the world.
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