What Is The IDEAL Keyword Density Percentage To Improve Rankings in Google in 2018?

Despite what many SEO Tools would indicate, the short answer to this is, in my experience, there is no IDEAL %, and the video above, published many years later after I first collected the opinions in this article, would go to confirm many of the opinions on this page.

There is no one-size-fits-all optimal ‘keyword density’ percentage anybody has ever demonstrated had direct positive ranking improvement in a public arena.

I certainly do not believe there is a particular percent of keywords in words of text to get a page to number 1 in Google. While the key to success in many niches is often simple SEO, search engines are not that easy to fool in 2018.

There may not be a perfect % for you to aim for – but I do think you run the risk of tripping keyword stuffing penalty filters if you, for instance, were to keyword stuff a page and every element on it with your focus terms.

I write natural page copy which is always focused on the key phrases and related key phrases. I never calculate density in order to identify the best % – there are way too many other things to work on. I have looked at this, a long time ago.

If it looks natural, it’s ok with me. Normally I will try and get related terms on the page and I might have the keywords I am focused on in just a few elements and on the page text.

I think an optimal % is a myth although there are some who disagree.  I do think if you can pick up page level penalties for keyword stuffing, there must be an amount or ratio that is used to paralyse the page, so I can see how it causes confusion.

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