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Search Engine Optimization

What is SEO? Search Engine Optimization in 2018 is a technical, analytical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to it. An Introduction This is a beginner’s guide to effective white hat SEO. I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far as Google is concerned. No one-page guide can explore this complex topic in full. What you’ll read here are answers to questions I had when I was starting out in this field. The ‘Rules.’ Google insists webmasters adhere to their ‘rules’ and aims to reward sites with high-quality content and remarkable ‘white hat’ web marketing techniques with high rankings. Conversely, it also needs to penalise websites that manage to rank in Google by breaking these rules. These rules are not ‘laws’, but ‘guidelines’, for ranking in Google; lay down by Google. You should note, howeve...
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What Is The IDEAL Keyword Density Percentage To Improve Rankings in Google in 2018?

Despite what many SEO Tools would indicate, the short answer to this is, in my experience, there is no IDEAL %, and the video above, published many years later after I first collected the opinions in this article, would go to confirm many of the opinions on this page. There is no one-size-fits-all optimal ‘keyword density’ percentage anybody has ever demonstrated had direct positive ranking improvement in a public arena. I certainly do not believe there is a particular percent of keywords in words of text to get a page to number 1 in Google. While the key to success in many niches is often simple SEO, search engines are not that easy to fool in 2018. There may not be a perfect % for you to aim for – but I do think you run the risk of tripping keyword stuffing penalty filters if you, for instance, were to keyword stuff a page and every element on it with your focus terms. I write natural page copy which is always focused on the key phrases and related key phrases. I never calcul...
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